ENGAGE

I don’t really care much for self-promotion.  So, I had a very trusted friend and colleague take a stab at defining my journey.  I thought it was pretty solid, and here’s the short story.

Roy Milner, a distinguished figure in the beverage industry, is celebrated for his entrepreneurial acumen and co-founding roles in transformative brands such as Blackberry Farm Brewery, Art of Alchemy Spirits, Cask Catalyst Beverage Accelerator, and The Difference Business Bourbon. His decorated career is characterized by a unique blend of artisanal passion, strategic innovation, and a profound commitment to community and collaboration. His signature achievements include pioneering novel beverage concepts, garnering prestigious industry awards, and successfully cultivating brands that resonate deeply with consumers by emphasizing shared experiences and purpose.

At the core of his professional persona is the archetype of the "Artisan Alchemist and Community Builder." This designation captures his dedication to the craft of beverage making, his ability to transform ingredients and ideas into exceptional products, and his unwavering focus on fostering connections and building ventures around shared values. His communication style is marked by authenticity, approachability, and a clear articulation of purpose, allowing him to connect genuinely with partners, teams, and consumers alike.

He has been recognized for his thought leadership with a focus on themes of purposeful creation, collaborative innovation, and the rich tapestry of Southern-rooted craftsmanship that defines his work.

Finally, his career in the beverage industry is a compelling narrative of passion evolving into expertise, and expertise fueling entrepreneurial innovation. His journey is marked by a consistent dedication to quality, a flair for brand building, and an innate understanding of how beverages can create connection and community.